Free Online-Presence Audit for Agency Owners

The Wieldy free online-presence audit is a written review of a marketing, creative or digital agency's own website, search visibility and tracking — plus the operational layer behind it: how you price retainers, how you reconcile media spend, how you report to clients. It is run by Wieldy, the agency management software built by Zerak (zerak.io), and every report is read by a human before it is sent. It costs nothing, and the whole checklist is published on this page so you can see what you are getting before you type an email address.

This page is for owners of agencies of roughly 5–50 people. You sell audits. You know how worthless an automated one usually is. So: here is exactly what we check, here is what a finding looks like, here is what happens to your email.

Get the audit

Three fields, no more: your website URL, your work email, your agency name. Button: Send me the audit.

Under the button:

• Free. No card, no account, no Wieldy signup required.
• No sales call unless you ask for one.
• Your email is used to send you the report and nothing else — see the privacy policy.

What does the free agency audit actually check?

The audit runs a fixed checklist across five areas. The automated part gathers the evidence; a human from the Wieldy team reads the output, throws out the noise and writes the findings. Nothing is sent that a person has not looked at.

Findability: can a prospect searching for your service in your city find you?

• Which of your pages are actually indexed, compared with the pages that should be.
• Whether Google Search Console is connected and reporting, or whether you are flying blind on your own queries.
• Your Google Business Profile: category, service area, hours, services listed, photos, review responses.
• Whether your service pages target a service and a place, or only a service.
• Whether anything is blocking crawling: robots.txt directives, noindex tags left over from a staging build.

The site itself: speed, mobile, structure and what Google can read

• Core Web Vitals status on your key pages, mobile and desktop.
• Title tags and H1s on every service page — duplicates, missing, or written for nobody.
• Self-referencing canonical tags, and canonicals pointing somewhere unintended.
• XML sitemap present, submitted, and listing live URLs only.
• schema.org structured data: Organization, Service, FAQPage, LocalBusiness — present, valid, or absent.
• Internal linking from your blog into the pages that actually sell.

Proof and positioning: does the site evidence the work, or just claim it?

• Whether your case studies carry outcomes and numbers, or only client logos.
• Whether a visitor can tell within ten seconds what you do, who for, and where.
• Whether your pricing posture is stated at all, or buried behind "contact us".
• Whether the people doing the work are named anywhere on the site.
• Whether the blog has been touched in the last six months — the classic cobbler's-children finding.

Tracking and ads: are you measuring what you spend?

• Whether Google Analytics 4 is installed once, correctly, and not twice.
• Whether conversion events actually fire on form submit and on phone taps — tested, not assumed.
• Whether Meta Ads and Google Ads spend on client accounts is reconciled against what those clients were invoiced.
• Whether ad spend sits on your card or the client's, and what that does to your cash position.
• Whether lead source is captured at the point of enquiry or reconstructed later from memory.

How the agency runs behind the website

The audit also asks a short set of questions about operations, because for most agencies the website is not what is costing them money. We ask how retainers are priced and what happens when scope creeps; how tiered sales commissions are calculated and who checks the maths; how media spend is reconciled and when it is recovered; and how clients are reported to each month and how long that takes.

Where those answers point to a tooling problem, the report says so and names Wieldy. Where they point at pricing, staffing or client selection, the report says that instead — Wieldy does not fix those, and the report will not pretend otherwise.

What does the report look like?

Findings are grouped by severity. Each one carries four things: the finding, the evidence, the fix, and the effort to do it. No vague priority scores.

Three illustrative examples of the format — these are made up to show the structure, not findings from any real agency:

High — Conversion events not firing on the contact form Evidence: GA4 shows pageviews on /contact but zero `generate_lead` events in the last 90 days. Fix: Add the event to the form's success state and verify in DebugView. Effort: Under an hour for whoever maintains the site.

Medium — Case studies show logos, not outcomes Evidence: Six case studies, none states a result figure or a timeframe. Fix: Add a three-line outcome block to the top of each, with the client's permission. Effort: Half a day, mostly chasing approvals.

Medium — Media spend not reconciled against invoices Evidence: Spend is tracked in the ad platforms and billed from a spreadsheet, with no single view of what has been recovered. Fix: Reconcile spend to invoice monthly, per client, before the month closes. Effort: Ongoing. This is the finding Wieldy's media-buying money flow is built for.

What the audit is not: it is not a full technical SEO engagement, it is not a backlink or link-risk audit, and we will not rewrite your site for you. It is a review you can act on or hand to your own team.

What happens after you submit?

1. You submit the form — URL, work email, agency name.
2. The checks run, then the Wieldy team reads the output and writes the findings.
3. The report arrives by email.
4. If you reply and ask, you get a 20-minute walkthrough. If you don't, you hear nothing further.

Prefer to just ask a question? Talk to the Wieldy team. The privacy policy sets out exactly what is stored and for how long.

Who is this audit for — and who is it not for?

It is for you if:

• You own or run a marketing, creative or digital agency of roughly 5–50 people.
• You bill on retainers and suspect some of them have drifted below cost.
• You do media buying on client budgets and reconcile it by hand.
• You pay tiered sales commissions and the calculation lives in a spreadsheet only one person understands.
• You suspect your own agency is the worst-maintained account in the shop.

It is not for you if:

• You are a solo freelancer who needs a template rather than a review — take the free templates and calculators instead.
• You are an in-house marketing team. The operational half of this audit assumes multiple clients.
• You want a free backlink audit. That is not what this is, and a dedicated SEO tool will serve you better.

Prefer something you can use right now?

Every calculator and template below is free, with no sign-up and no email gate:

You can also open Wieldy's live demo workspace from wieldyapp.com with sample agency data — enter an email, no account needed. If the audit's operational findings land, the next step is the 7-day free trial: no credit card required, month to month, cancel anytime. The audit first, though. There is no point trialling software before you know which problem you are solving.

Reading that matches the operational half of the report: the agency profit margin guide, re-billing ad spend to clients, how to price agency retainers, and getting clients to pay on time.

Frequently asked questions

Is the audit really free, and is there a catch?

Yes, it is free. No card, no Wieldy account, no obligation. The commercial logic is plain: we build agency management software, the audit surfaces operational problems, and some of those problems are ones Wieldy solves. If yours are not, the report will say so.

Is the audit automated or does a human look at it?

Both, in that order. Automated checks gather the technical evidence — indexing, Core Web Vitals, schema.org markup, GA4 events — and then a person from the Wieldy team reads the output and writes the findings. No report is sent unread. That is why it takes days rather than seconds.

What will you do with my email address — will I get sales calls?

Your email is used to send you the report. There is no sales call unless you reply and ask for one. The full detail is in the privacy policy, linked directly under the form rather than buried in the footer.

Do I need to install anything or give you access to my website or ad accounts?

No. The audit runs on publicly available information plus whatever you choose to tell us in the operational questions. We do not ask for Google Search Console, Google Analytics 4, Meta Ads or Google Ads access, and we do not ask you to add a tracking script. You can share read-only access if you want deeper findings, but it is entirely optional.

Is this an SEO audit or something broader?

Broader. Roughly half of it is findability, site health, proof and tracking — the part a technical SEO audit would cover. The other half is how the agency runs: retainers, tiered sales commissions, media buying, client reporting, and whether the money you are owed is actually being collected. Most agency owners find the second half more uncomfortable than the first.

My agency is only four people — is this worth it for me?

Probably yes, if you run retainers and buy media on client budgets, because those problems start small and compound. It is less useful if you are a solo freelancer with one or two clients; the operational questions assume several clients and more than one person touching the work. In that case, start with the free agency profit calculator.

Request your audit

Same three fields: your website URL, your work email, your agency name. Button: Send me the audit.

Signed: Ed Kamel, founder of Zerak and Wieldy. Wieldy began as the internal system of the marketing agency I run, so the operational half of this audit comes from handling retainers, sales commissions and media buying myself. Wieldy is newly launched and not yet listed on G2 or Capterra, which is why there are no testimonials or customer counts on this page. The checklist above, the sample findings and my name are the only proof I can honestly offer you.